Top 5 Social Apps Performance in Sweden Q4 2022

During the fourth quarter of 2022, the top social apps in Sweden showed notable trends in downloads, revenue, and active users. Here’s a detailed look at the performance of TikTok, Instagram, Facebook, X, and BeReal. Your friends for real..

TikTok saw fluctuations in its weekly revenue, peaking at approximately $249K in the last week of October. Weekly downloads remained relatively stable throughout the quarter, with a notable increase to around 26.6K in the final week of December. Active users hovered around the 2.7M mark, with slight variations, peaking at around 2.84M in mid-October.

Instagram experienced a consistent increase in weekly revenue, reaching around $627 by the end of December. Downloads varied, with a peak of approximately 14.2K in the final week of the year. Active users remained steady, fluctuating around the 2.9M mark throughout the quarter.

Facebook showed a varied revenue trend, with a high of about $5.4K in the last week of October. Weekly downloads peaked at around 11.1K in mid-October. The app maintained a stable active user base, averaging around 3.2M throughout the quarter.

X had a mixed revenue performance, peaking at $321 in early November. Downloads saw a peak of approximately 11.5K in the first week of October. Active users remained relatively stable, averaging around 860K with minor fluctuations.

BeReal. Your friends for real. showed a declining trend in downloads, starting at around 36.6K in late September and dropping to about 9.8K by the end of December. However, active users remained fairly consistent, peaking at around 385K in early November.

For more in-depth insights and data, visit Sensor Tower.